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Sr. Digital Marketing Analyst
Location : Connecticut, Hartford
Refer job # SLQT338871

Job Responsibilities and Requirements: This role will support the web analytics team by developing regular dashboards, and ad-hoc reports to our enterprise business and marketing partners Present executive dashboards and readouts to large groups on a regular basis Work with our partners to build web analytics custom tagging requirements/KPIs based on careful analysis of the sites goals Work with technical resource to debug analytics implementations for QA purposes, and to troubleshoot tagging issues. Serve as point person to several lines of business to help drive & manage business goals Work independently to meet multiple project deadlines Handle multiple tasks, switching priorities and focus as needed BACKGROUND/EXPERIENCE 2 years of experience in web analytics Technical skills that will enable proper debugging of analytics implementations Knowledge of marketing and campaign strategies related to web analytics output Adapt to evolving conditions and fluid requirements Troubleshooting skills and critical thinking ability Highly analytical qualities with strategic views, and problem-solving skills Outstanding verbal/written communication, presentation, documentation and organizational skills Experience in working in a fast-paced work environment, and successful in adapting to continually changing priorities. Familiarity with Adobe Marketing Cloud tools: Adobe Analytics, Analytics Workspace, Target, Adobe Experience Manager (AEM) and Adobe Dynamic Tag Management (DTM) Knowledge or experience with JavaScript, HTML, FTP, SQL, ecommerce, and web servers (e.g., IIS, Apache) a plus Proficient knowledge of MS Excel Previous marketing/advertising agency experience is a plus SEO/SEM, and media tagging experience a plus (Doubleclick/Floodlight tags) EDUCATION The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.



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