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Mobile Apps Vertical Analytical Lead
Location : California, San Francisco
Refer job # ELOH338858

Job Responsibilities and Requirements: As an Analytical Lead, you will act as a Strategic Analyst, Advisor and Consultant, providing data supported insights to clients and agencies to help improve their business. You'll work with worldwide companies and advertising agencies, and partner with Account Managers and Account Executives to build and present integrated business and media opportunities based on industry trends and insights. Our Large Customer Sales teams partner closely with many of the world s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences. Responsibilities Utilize your knowledge of data analytics, and predictive and statistical modeling techniques, to develop solutions for client businesses and marketing challenges; Collaborate with Sales Operations to innovate and develop solutions across industry challenges. Consult with clients on opportunities associated with trends and potential business impact, and analyze key industry trends. Advise client partners on methodologies for marketing and media analytics, measurement and attribution; Help customers navigate industry standards and alternatives. Foster client relationships with others in the organization including marketing/advertising, analytics, and corporate strategy. Partner with internal and external product, research, data and measurement teams to bring full analytical capabilities to customers. Qualifications Minimum qualifications: BA/BS degree or equivalent practical experience. 6 years of experience working in a media analytics, advertising sales, digital media and marketing, consulting or financial analysis role. Preferred qualifications: Experience in using search engine marketing (Google AdWords), website analytics platforms (Google Analytics and other measurement suite products) and brand analysis techniques (upper funnel analysis). Demonstrated analytical background, and experience with marketing analytics, return on investment/financial modeling and statistical analysis. Deep understanding of the mobile apps and games market, associated standards, business models and sales channels. Demonstrated ability to work closely with clients. Ability to analyze large datasets and process them to actionable insights.



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