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Mobile Apps Vertical Analytical Lead
Location : New York, New York City
Refer job # HYMX338857

Job Responsibilities and Requirements: Responsibilities Utilize your knowledge of data analytics, and predictive and statistical modeling techniques, to develop solutions for client businesses and marketing challenges; Collaborate with Sales Operations to innovate and develop solutions across industry challenges. Consult with clients on opportunities associated with trends and potential business impact, and analyze key industry trends. Advise client partners on methodologies for marketing and media analytics, measurement and attribution; Help customers navigate industry standards and alternatives. Foster client relationships with others in the organization including marketing/advertising, analytics, and corporate strategy. Partner with internal and external product, research, data and measurement teams to bring full analytical capabilities to customers. Qualifications Minimum qualifications: BA/BS degree or equivalent practical experience. 6 years of experience working in a media analytics, advertising sales, digital media and marketing, consulting or financial analysis role. Preferred qualifications: Experience in using search engine marketing (Google AdWords), website analytics platforms (Google Analytics and other measurement suite products) and brand analysis techniques (upper funnel analysis). Demonstrated analytical background, and experience with marketing analytics, return on investment/financial modeling and statistical analysis. Deep understanding of the mobile apps and games market, associated standards, business models and sales channels. Demonstrated ability to work closely with clients. Ability to analyze large datasets and process them to actionable insights.



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