Product Marketing Specialist job in Oklahoma City, OK| Recruit Arrow
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Product Marketing Specialist
Location : Oklahoma, Oklahoma City
Refer job # CNIF338601
Job Responsibilities and Requirements: This role reports to the Director, Product Management and Engineering, and interacts regularly with customers, sales team and engineering team as well as works with Marketing to strategize, plan, manage and successfully implement all product marketing, promotion and outreach activities. Competitive Comparisons, Product Presentations and other Sales Support material Prepare and deliver Product and Sales Training to Sales, Service and Distribution Perform Product Presentations for Customers Support Tender Requests & Government Projects Support Price sheets Support Special Equipment Requests and prepare new option proposals Identify Target Customers and Target Customers Business Needs Perform regular Market Analysis Gather and understand Market Trends Analyze Competition Offering and Competition Performance (Margin, Share) Define Specifications from Customer Needs Product, market and customer segmentation Margin Analysis Collect Voice of the Customer for New Product Developments and Coordinate Development of Requirements Plan and Coordinate Product Launch with Marketing Team Defining Selling Proposition price positioning and price lists Specify options and features for each Model and define preferred Equipment Packages Support definition of Model Numbering Develop and update Marketing material such as Brochures, Datasheets, product presentations and product newsletters (Product Brief)This role will also work closely with the sales teams to drive market share improvements. To be successful in this role, the Product Marketing Specialist needs to have a strong technical, analytical and product marketing background, as well as be skilled in competitor analysis, market research, and technical writing. Qualifications Basic Qualifications Bachelor s Degree in Engineering or Marketing This position requires travel worldwide (10-25%) Preferred Qualifications Experience in New Product Development, Sales or Marketing Customer facing experience and knowledge of the support process Strong Analytical skills and ability to project future product trends Excellent Communication, interpersonal and presentation skills Organizational Savvy to work in a Global Matrix Organization Capable of understanding our customers business in aspects of market, processes, technology and financial matters Fluent in English required, Italian, German or any other language a plus Bachelor s Degree in Engineering or Marketing is required. Marketing with technical skills is preferred.
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