Brand Manager job in San Francisco, CA| Recruit Arrow
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Brand Manager
Location : California, San Francisco
Refer job # XBSB338369
Job Responsibilities and Requirements: The Brand Manager, will develop programs to grow profit and brand equity by strategically using consumer intelligence, communication planning and brand financial reports across a brand franchise. Key Responsibilities and Activities STRATEGY & MARKET/CONSUMER INTELLIGENCE Development and implementation of the operational brand marketing plan (short and medium term) Ownership of the brand s P&L in a marketing driven organization Generation of consumer insights and intelligence to inform strategy and execution Analysis of all sales, market and consumer research data to manage, control and advance the brand, for example using Diver, Nielsen, and NABCA, execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales. COMMUNICATION PLANNING Support in integrated communication planning process within global and US market brand parameters, achieving performance objectives. Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from both Sales and Regional leadership team. PROGRAM/PRODUCT DEVELOPMENT AND EXECUTION Partner with Trade Marketing to develop, manage and execute consumer & trade engagement plans including but not limited to on/off premise programs, special events and sponsorships. Partner with Trade Marketig in the development and activation of POS, VAP, Premiums and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI. Participate in the development of a robust New Product Development pipeline, and manage launch of new expressions within portfolio. Participate in and/or selectively lead other assigned projects important for brand or portfolio development.
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