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ES Digital VP Commercial
Location : New York, New York City
Refer job # AKUC337852

Job Responsibilities and Requirements: 1. Management of a world class analytics team building an infrastructure that enables deep analysis of user behavior, scientific experimentation (A/B testing), and targeted promotions. 2. Management of customer insights function to understand user behavior and feed back learnings to the product team to help prioritize product priorities.3. Work closely with the Head of Marketing to define, manage and track acquisition and retention across all media channels.4. TBC add in other bullets from Strategy roles. Requirements Degree level or above. Must be conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like MySQL, Excel, R, and Tableau. A strong track record of driving meaningful growth and engagement for direct-to-consumer subscription product and services in an online environment. Deep experience working in business-to-consumer (B2C) media companies with digital content. Familiarity with both subscription- and advertising-based business models would be ideal. Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns and advanced, innovative digital strategies Experience managing a CRM and data system to enhance a subscription and advertising business and more effectively communicate with and engage consumers. Must have the legal right to work in the US.



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