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Marketing Director
Location : New York, New York City
Refer job # MJGD337482
Job Responsibilities and Requirements: ACCOUNTABILITIES: Become the expert in Estee Lauder Makeup and Fragrance category performance as well as competitively with regard to products, marketing focus and relevancy to Estee Lauder Makeup and Fragrance business. Manage the strategic and creative direction for Makeup & Fragrance categories in Travel Retail Worldwide Work closely with the Executive Director on the conception and development of Travel Retail exclusive (TREX) programs. In addition, screen ideas, prepare and present documents related to launch process planning, including briefs, calendars, and projected estimates to gain Global Brand approval on new program. Have a strong understanding of product cost implications of each individual program. Plan and controls effectiveness of TREX programs. Lead bi-weekly PPD meeting with Marketing, Package Development, Package Design, Global Supply Chain, Global Sourcing to track the timely execution of Makeup and Fragrance TREX programs. Act as point person for cross-functional teams to anticipate, identify and seek resolution of developmental and operations issues which may arise. Work with Global Brand Creative and Travel Retail Visual Merchandising to ensure material development is applicable to Travel Retail Worldwide consumer journey and omni-channel execution strategy. Develops strategic communication for all forecast offerings, together with forecast tool management for deployment to all Regional and functional partners. Manages relationship with the Distribution teams (Lachen) paying close attention to launch delivery timelines, Excess inventory management and out of stock communications to the Regions. In addition, monitors key launch sell thru and provides feedback to functional partners. Develops Marketing Presentations for Regional Travel Retail teams, including Go To Market Strategy for all key launches. Oversees responsibilities/workload of Marketing Manager, mentors talent development and assigning special projects as needed. Provides strategy direction and guidance to Demand Planning on global saleable product forecasts, new products and TREX. Partners with ED to manage sku productivity: Excess inventory, DTS, Assortment / Line Edit proposals. Identifies market trends, maintains awareness of competitive activity in the Travel Retail Channel, and identifies new brand trends. In addition, produces quarterly analytical report on brand performance and key launches, incorporating competitive findings. Partners and leads each Travel Retail Affiliate marketing team to ensure alignment with the global strategies and regional insights are incorporated into forward looking strategies and execution. Provides meaningful feedback on execution from the Regional teams to TR Brand functional partners. Lead by example to create an environment that is encouraging, respectful and builds team cooperation. 8 years of relatable experience Strong product/promotional development and project management skills with sense of follow-through Ability and maturity to manage a multitude of projects in a fast-paced environment Balance between analytical and creative thinking Ability to build, foster and nurture strong relationships with the cross-functional and regional teams Excellent oral and written communication skills Flexibility toward change Ability to travel to Regional Sales Cycle meetings Internationally if needed Strong presentation skills SAP Knowledge a plus.
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