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Database Marketing Manager
Location : Illinois, Chicago
Refer job # XNBJ337454

Job Responsibilities and Requirements: The ideal candidate will possess a unique blend of business and technical savvy, passion for data, a big-picture vision for the future of database marketing analytics and marketing executions and the drive to make that vision a reality. In addition, a strong technical acumen and a hands-on approach is required as the role will be supporting digital services as needed. Responsibilities include: Strategy optimization through data insights: Help build a consumer-centric data-driven Marketing culture by creating an ongoing feedback loop for insight sharing across internal teams, leadership and agencies. Serve as the primary business owner and steward of Vi s marketing database, responsible for helping oversee its maintenance, usage, and impact. Deliver improved consumer experiences across the business through creative uses of data and technology. Optimization of marketing executions: Partner with Database Marketing Director to build roadmap and cross-team consensus around the current role and future of automated marketing executions for Vi. Lead creation and management of automated programs across Marketing team and agencies from strategy development to creative briefing to ongoing execution management. Drives ongoing improvements/enhancements to digital properties, web-based sales portal and Marketing CRM tools towards a better user experience and improved measurement tracking capabilities. Assists with day-to-day digital property (website, email) enhancements and maintenance, such as updating and maintaining site content, troubleshooting email execution issues etc. Interprets high-level business needs to external Database and Digital agencies in order to execute more significant enhancements. Partners with sales to roll out communication strategies and create a feedback loop in order to ensure successful adoption of proprietary sales portal tool enhancements. Requirements Qualified applicants will possess at least 5 years of Marketing, data or analytics or experience with a minimum of 3 years of experience focusing on Marketing CRM/Database Marketing contact strategies, analytics as well as end-to-end offline and online strategy and execution experience is required. Bachelor s degree required. In addition you will need: Experience in contact strategy development and in developing automated marketing campaigns based on consumer engagement triggers. Proficient in Microsoft tool suite, with advanced knowledge of Excel. Working knowledge of SQL Querying and relational databases. Experience working with Experian, IBM (Silverpop), Exact Target or similar types of Email Service platforms a plus. Experience with content management systems a plus. High level of comfort in working with analytics platforms (Adobe Analytics, Google Analytics, or similar). Knowledge of A/B and multivariate testing methodology and techniques. Working knowledge of HTML, JavaScript, CSS, or other programming languages.



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