Sr. Marketing and Membership Vice President job in Chicago, IL| Recruit Arrow
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Sr. Marketing and Membership Vice President
Location : Illinois, Chicago
Refer job # LLZI337301
Job Responsibilities and Requirements: This includes leading the Associations integrated marketing communications planning and executing comprehensive digital strategies to drive brand affiliation and loyalty among facility and program members, donors, volunteers, staff, prospective staff, media, supporters and partners. The SVP of Marketing and Membership will direct brand building, lead nurturing, sales operations and strategy, customer service and retention tactics to improve the revenue streams needed for the Association to support community outreach, innovation and programmatic impact. These tactics, standard operating procedures and processes should also aim to build the marketing and membership core competencies of the Association s core team leaders and individual Y center Executive Directors and their staff teams as they seek to better understand and fulfill community member needs. Qualifications Bachelor s Degree in Communication, Marketing, Psychology, or Business or Associate s Degree plus six to eight (6-8) years of equivalent experience. MBA or related advanced degree preferred. Seven (7) or more years brand management, marketing, sales, consumer engagement, and communications experience in a consumer-facing organization. experience preferred. Demonstrated experience-engaging consumers across the lifecycle to enhance brand awareness and value and drive revenue, customer acquisition and retention. Experience leading execution of integrated sales and customer relationship management strategies including digital and offline engagement channels. Three (3) or more years managing call and chat support center operations preferred. Strategic experience leveraging consumer demographics, market research and customer trends in order to provide customer insight, remain competitive and meet goals for revenue, customer acquisition and customer retention. Exceptional analytical skills with the ability to analyze and leverage sales, customer, revenue and other trends to inform sales and customer strategy and execution. Three (3) or more years producing business analytics and making information actionable. Demonstrated strategic planning and fiscal management skills with the ability to create effective operating plans amidst multiple, competing priorities. Proven experience leading, engaging, motivating and developing outstanding teams. Ability to collaborate with multiple stakeholders to define and execute on strategies and operating plans Ability to travel locally to multiple locations in the Chicagoland area. Essential Functions Membership and program growth : Drives marketing and membership engagement/sales strategies and call center operations to support year over year membership and program growth. Collaborate with program development leaders to develop strategies for new program launches, sales integration and existing program initiatives.
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