Marketing Analyst job in Miami, FL| Recruit Arrow
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Marketing Analyst
Location : Florida, Miami
Refer job # DODL337174
Job Responsibilities and Requirements: The Marketing Analyst provides the Appliances & Cookware division with analytics that support the Brand Activation & Trade Marketing (BATM) organization with data to drive strategic initiatives. Has a thorough knowledge of business analytics and data reporting best practices, creates and maintains the data reporting tools that facilitate the Appliances & Cookware organization to deliver against competition. Works closely with POS data (Storecheck) and IT to better mine our currently available data, while continually looking for new data sources. Specific Responsibilities Proactively manage POS data systems including Storecheck, syndicated data, Qlick view and SAP. Manage assembly of competitive landscape into warboards for analysis. Maintain a summary of the current portfolio of products for reference. Builds and maintains a library of scorecards and dashboards built around category KPIs (Net Sales, Gross Margin, & COGS), continually looks to improve the insights available as well as the communication/training of the available reports to the BATM staff and leadership team. Provide analytical support data gathering, analysis, insights generation, presentation for use by sales, marketing, and brand teams to develop growth strategies. Assist Category Managers, Brand Activation Marketing Managers, and local marketing teams in promotional analysis to measure effectiveness and ROI of promotions. Assist technology initiatives-present and future.Create and disseminate actionable information based on reports. Actively support Category team in the annual financial planning process with specific responsibility for providing data and insight. Organization Role And Structure Collaborates with peers to share best practices. Manages the overall day-to-day operations of the category area. Works collaboratively with Brand Activation and Trade Marketing/Category in development of a clear statement of work or project scope.
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