Sr. Marketing Manager job in Atlanta, GA| Recruit Arrow
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Title
Sr. Marketing Manager
Location : Georgia, Atlanta
Refer job # NLSG337064
 
Job Responsibilities and Requirements: The primary function of this position is to act as a brand manager for new and ongoing network initiatives and assist the larger team in executing 360 integrated marketing campaigns for key priorities; this includes, but is not limited to, drafting promotional strategy, guiding media placements, developing cross-platform creative, innovating on consumer activations and promotions and leading communication on day-to-day marketing activities. Additionally, this position serves as an internal liaison with various internal and external business units and partners to support each program. Create focused, innovative consumer campaigns that are best in class and drive tune-in to our original series Craft creative briefs for internal constituents, promotional partners and external creative agencies Collaborate with the entire network, including Brand Creative, Social Media, Digital Platforms, Turner Media Group, Operations, PR, Research, Development and Programming to ensure that campaign tactics are on-brand and executed flawlessly Assist with all day-to-day marketing efforts to support the team, from the management of multiple projects and assignments to communication with internal and external partners to meet deadlines and bring the campaign to life Develop internal presentations to sell-in ideas, creative and recommendations to upper management Plan, budget and execute promotions, activations, festival screenings, etc. to further push program to targeted audiences Set messaging/communication narratives for a variety of placements including campaign pulse points, on-air promotion, experiential promotions, partnerships, etc. Contribute to the overall effectiveness of the marketing team by offering new and innovative ideas and approaches to meet our campaign objectives Own the project management of a series, driving and tracking timelines and deliverables Be fluent in the details as well as the big picture strategy for a campaign. Bachelor's Degree in a related field required 5-7 years of experience in consumer marketing, strategy, media, advertising, marketing research, media or entertainment; agency experience a plus A familiarity with TV ratings and media math (GRPs, reach/frequency, etc) Strong track record of managing the development and execution of integrated marketing campaigns including media plans, promotions and partnerships o PowerPoint, Excel and Photoshop skills preferred A passion for marketing, entertainment and culture trends o Strong communication skills An aptitude for creative thinking Core Competencies - Ability to successfully manage the launch of TV series through 360 marketing plans A creative problem solver who can construct a point of view from insights and provide thought leadership on campaign initiatives Exceptional communication and presentation skills with the ability to sell an idea to both management and peer groups Understands the essence of what connects consumers to entertainment brands and how to translate that connection into campaigns that create demand Has a native understanding of social and digital media, but believes in telling stories through great ideas regardless of the medium Understands marketing results and real time data to adjust campaigns and iterate with relevant creative/tactics.
 
 
 
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