Consumer Engagement Vice President job in New York City, NY| Recruit Arrow
Recruit Arrow
Email Password
Forgot your password?
Welcome, Guest! New User?
Tell a Friend
Success Stories
From my very first contact with Recruit Arrow, through the application process, interviews, and my acceptance of the position, this service was an invaluable asset. My recruiter gave me insight into the company by sharing her own experiences and views.

Job Search


 job title, keywords


 city, state, zip


Your Window to a World of Opportunities

Welcome to Recruit Arrow's Job Center. We offer you the ability to stay current in numerous specialized job markets, including marketing, advertising, and engineering just to name a few, by subscribing to our Newsletter and Real-Time Job Updates; to subscribe click here.

If you do not yet have an account with Recruit Arrow, we encourage you to sign up for a new account by submitting your resume. An account will allow you to make our search consultants aware of the jobs that you are interested in, view new jobs that match your search settings, modify your search settings, submit a new resume, and take advantage of other useful features.

We are pleased that your assessment of options has led you to Recruit Arrow, and we invite you to browse our website to learn more about our firm and the career opportunities we offer. If you would like to be considered for an professional position, feel free to submit your resume.

Select from the options below to begin your search.

(hold down ctrl to choose multiple locations)
City Name:

Primary Field:

Minimum Years of Experience:


1 matches | 1 - 1 displayed 

Consumer Engagement Vice President
Location : New York, New York City
Refer job # IHPP337049
Position Summary: This position is responsible for developing and leading an omni-channel strategic approach to engage La Mer s consumers in a dynamic, 360 degree consumer experience employing disciplines ranging from social media, e-commerce, digital marketing, mobile, CRM, 020 (online to offline) service, and retail experience. 15 years of proven consumer marketing experience across social media, digital marketing required. Experience in advertising, CRM, Omni-channel, and E/M commerce strongly preferred. This person will bring together creative, cohesive and interactive marketing campaigns, and understand the consumer and their journey with the Brand. Must be fluent in customer segmentation and how to build campaigns to attract consumers and build revenue. Act as the voice of the consumer by optimizing current programs and launching new creative ways to engage both current and potential consumers.Key Priorities: Cross-Channel Lead strategic oversight of omni-channel global strategy in partnership with cross-functional departments and ELC corporate teams. Drive direction with internal and external stakeholders; determine critical success factors, operating plans and activities to support our Omni-Channel transformation. Identify opportunities for innovation internally and externally leveraging new technologies, emerging products and platforms Contribute to the development of brand s 3-year strategy. Anticipate future opportunities via industry analysis, culture & trend forecasting and customer segment behaviors. Projects will cut across digital technology, process improvement and operation efficiency. Digital & Social Development and oversight of all Global Digital Media and Social strategies with respect to Paid and Owned Platforms, Listening and Community Management, and global tactical programs for campaigns and evergreen engagement. Responsible for the coordination, management and optimization of media planning & monetizing organic and paid social media content in order to drive social media return on investment and advertising spend.Analytics Inform business decisions through the oversight of customer-level analytics related to customer segmentation, sizing, valuation, behavior and propensity Lead the strategic planning and optimization of performance marketing channel across SEO/ SEM, Affiliate and Display media tactics Use data to evaluate performance; provide insightful recommendations, and contribute to the continuous improvement of the company s sales and competitive positioning. Formulate actionable and measurable recommendations to increase retention and spend based on customer engagement lifecycle and brand pillars; optimize ROI. Define mechanisms for deepening relationship with customers via creation of CRM and engagement programs, retail opportunities, and multi-disciplinary initiatives.Collaboration & Implementation Oversee implementation of the 360 communication plan across marketing, Digital, Social, and Visual Merchandising, CRM, Events, E-commerce and any other key discipline team. Work with Creative Team to generate fresh and engaging campaign ideas to deliver on program goals and deepen loyalty and affinity. Ensure e-commerce site, in-store retail immersion, and social and digital experiences are cohesive and compelling. Act as Brand point of contact for ELC platform development groups. Partner with Service Experience and Education team to reinforce a longer-term customer focused mindset. Research and stay up to date with competitor programs, provide on-going updates and new ideas Enhance sharing of best practices globally and encourage optimization of existing initiatives.Core Leadership Competencies Thinks strategically: takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future and execute vision. Drives creativity and innovation: Focuses on areas of highest potential Strives for excellence in execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Demonstrates learning agility: ability to anticipate change, face reality, draw conclusions and swiftly mobilize to adapt to changing needs and demand Creates newness and connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline are aligned to achieve strategy and goals Strong relationship management and interpersonal skills (high EQ). Particular focus on listening to all the Consumer Engagement partners perspective and synthesizing into one strategic direction','! ! 15 years of relevant marketing experience P&L management experience Editorial storytelling experience Proven leadership in a global/matrixed business environment Experience with managing creative functions Experience with managing complex relationships across a matrixed organization Luxury experience preferred Proven leadership skills, experience leading a team with diverse skillsets BA required, MBA a plus','We are an equal opportunity employer.
[Apply Now] [Email to a Colleague] [Permalink]

This particular job is currently not active. However, since our clients regularly share with us similar and other job openings, we strongly recommend that you submit your resume. We shall review your resume and get in touch with you as soon as a suitable vacancy comes up to further discuss your interest in exploring the opportunity.Assisting you is our highest priority.

Please be assured that none of your materials will be forwarded to any employer without your consent. Of course, all inquiries are kept strictly confidential.

1 matches | 1 - 1 displayed 
Newsletter and Job Updates