Marketing Senior Manager - Industry Team Lead job in New York City, NY| Recruit Arrow
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Marketing Senior Manager - Industry Team Lead
Location : New York, New York City
Refer job # GGXO336898
Job Responsibilities and Requirements: This individual also will be responsible for ROI for all aspects of each industrys marketing strategy, ensuring processes and communications are maintained proactively. In this capacity, the Industry team lead will work closely with internal leadership and the extended team of integrated marketing service providers to develop and execute marketing programs and campaigns across paid, earned and owned channels, including messaging, advertising, thought leadership, media relations, online marketing, social media, events and collateral. Look ahead. Imagine more. And consider joining the team. A flexible work environment with competitive benefit Required Skills As an Industry Team Lead at you will contribute to the growth and development of our organization in a variety of ways, including: Support the development of marketing strategies with budget coordination for designated industry, to include all practice lines (Tax, Audit, Advisory) Research market trends, competitor positioning and prospects to help generate pipeline activity Provide industry insight and work in conjunction with the marketing operations team to produce thought leadership and campaign production for digital, social and print materials Focus on demand generation activity helping to create and develop sales/marketing pipeline while acting as lead on key pursuits Communicate, write, and strategize effectively (both in verbal and written form), including writing skills that translate complex concepts into easy to understand and compelling messages to support a point of view to practice leaders and audience Develop marketing strategies and plans that deliver positive results in brand awareness and revenue growth In coordination with the proposal team, act as Client Driver to lead the process for Request for Proposal (RFP) and proposal development Pull and forecast industry analytics utilizing sales pipeline Develop metrics and KPIs to measure success, including campaigns and events.
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