Senior Marketing Professional job in Irvine, CA| Recruit Arrow
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Senior Marketing Professional
Location : California, Irvine
Refer job # XCMK336868
Seeking extraordinary, experienced talent for the prestigious role of Senior Marketing Professional in Irvine or San Diego CA - REQ # 036749 This is what it takes to be a successful Senior Marketing Professional in Irvine or San Diego CA: Develop comprehensive strategic marketing plans and execute projects that support the goals of Core Banking Group and specific divisions as assigned. May also provide support for other business units and lines of business as needed NICE TO HAVE previous banking or financial services industry experience; would consider former healthcare or insurance industry experience Act as the strategic resource / liaison for Core Banking Group and specific divisions as assigned. Effectively manage and maintenance these relationships. Work independently and collaboratively with marketing peers, creative agencies, and internal departments on the execution of marketing plans. This includes taking the lead to create strategic marketing briefs to initiate projects and programs and the development of project plans as needed. Influence the development of advertising (print, radio, digital), email marketing, direct mail, website, thought leadership on social media, events, merchandising, collateral, and PR. Manage and assist with development of annual PR maintenance budget and plan. Includes managing and supporting media relations strategy. Day to day management of PR agency and other third party PR related resources. Help develop and analyze marketing and communications performance Work with Legal and Compliance to assure marketing communication materials meet regulatory and compliance standards Perform other marketing and communications tasks as needed or assigned Develops, implements, administers and/or evaluates marketing programs and projects for either the overall marketing function or within an assigned specialty area Plans, develops and promotes bank products and services Recommends, implements and coordinates programs and policies relative to product design, pricing, marketing research, strategy, advertising, sales, incentives, market area development and/or product and services acceptance Develops marketing materials May serve as a marketing liaison with internal departments or external agencies to achieve marketing objectives May oversee an assigned marketing budget Processing invoices in timely manner Build and justify budget(s) Support monthly budget reconciliations ','! ! Qualifications: MUST HAVE a BS degree in Business, Marketing or a related field and 6 years of marketing or related experience NICE TO HAVE prior Public Relations experience MUST HAVE In-depth knowledge of marketing best practices and techniques Strong strategic thinking with equally strong tactical and project management skills Self-starter and self-motivated. Ability to work under limited direction. Outstanding judgment, verbal and written communication, and interpersonal skills. Ability to work in a fast paced, dynamic environment. Ability to work and communicate effectively with all levels of staff and management. MUST HAVE excellent presentation skills to propose information and recommendations both formally and informally & comfortable presenting to an executive level audience.
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