Consumer Insights Consultant job in Chicago, IL| Recruit Arrow
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Thursday, April 25, 2024
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Title
Consumer Insights Consultant
Location : Illinois, Chicago
Refer job # VDSN336730
 
Job Responsibilities and Requirements: Primary Responsibilities Leverage s proprietary consumer panel and resulting data to deliver analytic insights to s strategic customers that drive increased sales and improved marketing effectiveness Work with lead customers and s leadership to prototype and pilot new solutions and enhanced capabilities within s product portfolio Possess a deep understanding of solutions and services including their key differentiators versus legacy approaches and competing offerings Support sales efforts by leading product demonstrations and by participating throughout sales cycles and presentations as a subject matter expert and solutions guru Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts Travel, as required, to support the above responsibilities Key Skills Required Skilled at building and managing customer relationships, including stakeholder management Excellent oral and written communication skills Strong presentation skills, particularly with customers or prospects present Proven consulting skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights Proven track record of delivering high-quality results in a timely manner CPG and Retailer knowledge, including knowledge of consumer and category insights (must be able to speak the language at a granular level of detail, understand their key strategic initiatives and how consumer data can be leveraged to achieve their goals ) Deep understanding of both syndicated and household panel data (Nielsen and/or IRI) Experience Required Bachelor s or Master s Degree (preferred) with 3 years relevant experience CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles or experience as a service provider to these functions In addition, relevant software industry, Nielsen or IRI experience (consulting, product, sales support and/or service delivery function), is ideal Relevant experience in a Consultant, Manager, or Director level capacity Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby) Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, or Business Objects.
 
 
 
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