Product Marketing Manager job in Boston, MA| Recruit Arrow
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Product Marketing Manager
Location : Massachusetts, Boston
Refer job # ECIW336642
Job Responsibilities and Requirements: Responsibilities Driving messaging, packaging, pricing, and positioning for brand-focused offerings that help us achieve our revenue goals Building and communicating a deep understanding of the market, emerging trends, recommended segmentation, and how technology fits in for brand manufacturers Owning cross-functional launches of product features and marketing programs Maintaining and updating our competitive positioning and personas based on continual feedback from internal audiences and the market Providing analyst and sales demos as neededIdentifying and communicating trends that impact key brand manufacturers within our target list and communicating those trends internally Creating valuable sales enablement resources to close more deals and grow our revenue (in part, responsible for win/loss rate) Driving key customer behaviors and feature adoption that return revenue Providing continual feedback to the Product team from prospects and customers to ensure we build a platform that delivers value to the market Understanding new offerings and creating compelling messaging and materials about product releases for multiple audiences (sales, customers, the industry, etc.) Contribute to the broader market-facing vision and go-to-market strategy for products from beginning to end Qualifications Demonstrable experience launching products and creating packaging and positioning for varied market segments Experience working with complex products and markets A comfort with addressing large groups and senior audiences Strategic mindset with the ability to develop strong cross -functional partnerships Proven ability to create content for sales and thought leadership initiatives At least 4 years working in a enterprise technology or ecommerce company or agency Excellent written and verbal communication skills Insatiable curiosity.
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